Mark Hayes
Bruce Masefield
Edward Darley
Nicolas Matthews
Peter Dawson
Martyn duff
Elizabeth Hartley
Clancey Gum-Callaway
John Beeson
Scott Cottis
Traci Sakosits
Keith Ayotte

Keith Ayotte | Regional Creative Director | Sassoon Salon | Central North America

From an early age Keith had a passion for hair, ‘‘It was the combination of creativity and playfulness that drew me.’’ After several years working in a Portland, MA. Keith decided to hone his skills at the Sassoon Academy in London in 1987 and, as he put it, ‘’I was immediately hooked by the strong philosophy and perfection of technique.’’

After completing the course Keith had further training in the Sassoon Salon Boston, eventually becoming Assistant Creative Director in 1994. His career was now on an upward trajectory; Creative Director in Atlanta in 1996, then Miami in 2000, until his appointment as
Regional Creative Director | Sassoon Salon | Central North America in 2007 where he is now responsible for overseeing training & education and creatively guiding Sassoon’s Creative Directors in world famous cities as diverse as Miami, Chicago, Atlanta and Toronto.

Keith sees his role as an inspirational one, motivating his team by being there ‘’to spark the ideas, spark the energy, spark the creativity …aspire to inspire before you expire!’’ And what inspires him? ‘‘Those who have a clear vision, focus and a deep inner strength.’’