Sassoon leads the World of Hair Design

Last October, London's ExCel centre was rocked by one of the hair industry's biggest events, Salon International.

For one weekend, a staggering 50,000 visitors and 500 media gathered in the UK's capital to witness cutting-edge hair shows with industry icons such as the famed Sassoon Creative Team.

In the evening, Sassoon Professional treated 200 existing and potential customers to an exclusive gala dinner in the "World of Hair Design" with a privileged preview of Sassoon Professional's latest AW09 collection 'Mnemonic' and the new Academy creations "Le Baiser", "Laser" and "DaDa Dolls". Inspired by renowned fashion houses, Sassoon Professional delivered an haute couture style show, closing with an emotionally charged awards ceremony to honour its Partner Salons.

"Sassoon makes hairdressing an excellent adventure - we can't wait to join them in 2010" - Customer feedback