The development of Sassoon Permanent Colour has been led by the Sassoon Creative Team and is based on three clear design principles:

ORIGINAL LOGIC

Shading is designed to the theory and logic of the colour wheel. It enables everyday application of creativity and helps to achieve predictable results.

COMPLETE VERSATILITY

Sassoon Colour offers the full capability of any permanent hair colour in a small, versatile, intermixable range of 53 shades.

COLOUR INTEGRITY

Each of the 41 Cremagels in the core range has been carefully selected for its sensuous tone and developed to deliver this tonality purely and accurately. Shading stays true for lasting colour integrity and intensive shine from roots to ends.