DE-CONSTRUCTIVISM | SPRING/SUMMER 2009

De-Constructivism, the new Spring Summer collection from Sassoon Academy takes the modernity of the Belgian De-Constructionists in combination with the classicism of the Renaissance masters. The result | pure technique plus innovative experimentation.

Cuts have visible invisibility, classic, compact and clean in their external shape, subversive, layered and hyper-mobile beneath. Non-colours fade in and out – purple, earth, coal, navy and olive green. Matt and shine work together to create subtle shape and texture.

International Creative Director Mark Hayes says 'Classic Sassoon shapes conceal an intricate internal dynamic. When combed flat the hair remains contemporary, when pushed around it kicks out at odd angles and gives hair hyper-mobility.‘

European Colour Director Peter Dawson says, 'This season colours complement shapes rather than over-complicating them. Elliptical architectonic lines and parabolic arches curve around the head creating a complex framework of sections.'

To illustrate this new direction, this DVD contains two innovative cutting and colouring techniques developed by the Sassoon Creative Team at the world renowned Sassoon Academy, London.