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The Introduction

Minimum- precise and clean, powerful and serene. Hair design with no distraction. This season, a honed clarity of thought allows the purity of Sassoon technique to shine through. Colours and shapes are reduced to their absolute essentials taking inspiration from the colour field painters of the seventies American art scene. Frank Stella, Bruce Nauman, Sol le Witt, and Dan Flavin infused the white void of minimalism with bold geometric accents of colour.

European Colour Director Peter Dawson and his team pay homage to such precise pin-sharp brights with the meticulous application of Chromatology colour, a range that offers unlimited intermixing possibilities with great depth and tone. When combined with Minimum's clear graphic tailored cuts, a modern energy is brought to hair design.

Minimum- the place to go when fashion has gone everywhere else.

Behind the Scenes

If the idea is to enhance but never overwhelm, this airy, white empty space creates the perfect environment for a creative collaboration between the Sassoon Creative team, photographer Lachlan Bailey, stylist Beth Fenton and make-up artist Petros Petrohilos. They understand the staging is minimal this season and like all minimal art everything is focused on shape, texture and the surrounding space so that bright colours have an exaggerated, luminous presence. Make-up is minimal, sculpting the shape of the face into shadowed zones with a bright slash of colour applied to the lips; colours are selected to echo the hues of the hair.

Clothes are svelte, with clean black line moulded to the body- its all about reducing proportions down so that physique takes over from the clothes themselves. And the colour-vibrant greens, reds and primary blues provide searing lines of perfect placement that are echoed by arcs of sculpted light that play about the body. As Mark puts it "Each shoot is about elevating Sassoon technique to a couture level."

A closer look

Cutting and colouring, click on a model to take a closer look

  1. A | A heavy rounded fringe line gives draws focus to the eyes.
  2. B | The line of the disconnected panel follows the line of the jaw, framing the face shape.
  3. C | The graduated shape cut at the back of the head accentuates and elongates the neck.
  4. D | The short scissor over combed panel gives the longer areas of the haircut greater definition within the shape.
  1. AREA A | A soft golden brown is added to enhance the bevel in the hair shape and add shine to the total look.
  2. AREA B | A soft lavendar and lilac are applied to the heavy sweeping fringe area, which will draw the eye and add interest to the cut.

The team

Sassoon is unique in that we have an international creative melting pot of talent to draw upon for our inspiration. We travel the world for our work - from Australia to Japan; Italy to Russia - training, giving shows and meeting people. Combined with our salon talent, this means that we have a fantastically rich resource for identifying and predicting trends. Sassoon has a long history of collaborating and taking influence from architecture and the visual arts - right from the days of Vidal and the Bauhaus. Today, all forms of creative expression influence our approach to Hair Design

The International Creative Team is Sassoon's driving force and primary asset, helping to maintain its status as a respected and innovative industry leader. Its role is multi-dimensional: collating, interpreting and filtering ideas to and from the Creative Directors in Sassoon Salons, Schools and Academies all around the globe; heading up training to inspire and elevate standards of the industry and working on shows internationally.

Roll over a member of the team to find out more

European Colour Director International Creative Director UK Creative Director UK Colour Director
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