Minimum- precise and clean, powerful and serene. Hair design with no distraction. This season, a honed clarity of thought allows the purity of Sassoon technique to shine through. Colours and shapes are reduced to their absolute essentials taking inspiration from the colour field painters of the seventies American art scene. Frank Stella, Bruce Nauman, Sol le Witt, and Dan Flavin infused the white void of minimalism with bold geometric accents of colour.
European Colour Director Peter Dawson and his team pay homage to such precise pin-sharp brights with the meticulous application of Chromatology colour, a range that offers unlimited intermixing possibilities with great depth and tone. When combined with Minimum's clear graphic tailored cuts, a modern energy is brought to hair design.
Minimum- the place to go when fashion has gone everywhere else.