Hair History

Before Sassoon – The Era of Hair Dressing

During the '50s, a visit to the beauty parlour was a weekly ritual. Hair was styled using curlers, followed by a prolonged period under the hairdryer hood. The resulting look, often bouffant, was hair sprayed into unwavering stiffness.

The '60s – The Era of Hair Cutting

Vidal Sassoon introduced his precision haircutting techniques, turning hairdressers into haircutters, revolutionizing the industry and liberating women with modern, easy to manage hair.

The '80s – The Dawn of the Colour Era

More sophisticated hair colouring techniques and products were developed and colour went mainstream. Sassoon experimented with a wide range of shades and methods, bringing cut and colour into close correspondence.

Today - The Era of Styling

Spurred on by the proliferation of products on the market, hair trends have moved in the direction of over-styling. These looks are not easy to recreate and maintain at home. Sassoon, on the other hand, makes the cut the style. As a result, looks don't wash out after a visit to the salon and are easy to recreate by the client.

Tomorrow - The Era of hair Design

In this fast-paced, get-it-done-yesterday world, clients are looking for more from their hair. At the forefront of change, Sassoon pioneers a new era of 'Hair Design'. Cuts and colours click with real character, created through a synthesis of precision techniques, the expression of the stylist's creativity and suitability to the individual. The result is modern wearable beauty; hair becomes a true extension of your personality.