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THE INTRODUCTION

Fashion is a visual language. It distils trends from culture and services them up via catwalk or photo shoot, creating editorial imagery that can define a moment in time.

Our new collection, Optica, plays with one such fashion aesthetic- opaque versus transparency.

The collection’s editorial effect is nuanced and subtle, playing with derivations of depth and shadow. Cuts are elegantly androgynous; colours vari-shaded and multi-tonal. Opaque and transparent fabrics are layered to add dimension and create graphic silhouettes.

Optica also showcases our new capsule collection of in-salon products designed to add an editorial edge to your Sassoon cut. Edit Body is an aerated mousse designed to enhance your hair’s natural fullness by creating weightless volume and Edit hold is a finishing spray that gives a long-lasting, reworkable hold. These two products give great styling opportunities and complement the existing salon professional range.

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BEHIND THE SCENES

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CUTTING AND COLOUR

CLICK ON EACH MODEL TO TAKE A CLOSER LOOK

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THE TEAM

Sassoon is unique in that we have an international creative melting pot of talent to draw upon for our inspiration. We travel the world for our work - from Australia to Japan; Italy to Russia - training, giving shows and meeting people. Combined with our salon talent, this means that we have a fantastically rich resource for identifying and predicting trends. Sassoon has a long history of collaborating and taking influence from architecture and the visual arts - right from the days of Vidal and the Bauhaus. Today, all forms of creative expression influence our approach to Hair Design.

The International Creative Team is Sassoon's driving force and primary asset, helping to maintain its status as a respected and innovative industry leader. Its role is multi-dimensional: collating, interpreting and filtering ideas to and from the Creative Directors in Sassoon Salons, Schools and Academies all around the globe; heading up training to inspire and elevate standards of the industry and working on shows internationally.

Peter Dawson

European Colour Director

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Bruce Masefield

UK Creatice Director

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Mark Hayes

International Creative Director

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Edward Darley

UK Colour Director

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